Put a Label On It – Show Off Your 3rd Party Certification
Here’s why: there are builders who say they’re building a higher performance home, and they may be… and there are builders who say they are, which may not be—we don’t know, and neither does the customer.
Without certification, it’s difficult to know whether requirements are met; certification removes perceptions of greenwashing. Putting your BUILT GREEN® label on the electrical panel or furnace immediately tells homebuyers you’re legitimate. We encourage you to show off your label—in the home, in your advertising, and on social media.
This is about your competitive advantage. It’s about you, as a progressive builder who is building more sustainably, with a label to showcase this. It’s about being a builder who does more than code. And, it’s about pass-along benefits you’re able to offer your homebuyer.
Increasingly, we receive calls from customers asking if a home they’re considering has been certified. Homebuyers are becoming more discerning about “green feature” claims and the legitimacy of these.
As COVID-19 continues, healthy living is all our minds. And so, highlight green features that make your home healthier—it’s more than energy performance. If you need assistance highlighting green features, please contact us.
Highlight Your Certification: #PutALabelOnIt
We encourage you to include #BuiltGreen #PutALabelOnIt hashtags on your social media posts. Show your customers you’re a builder who goes beyond status quo!
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