Benefits of Building BUILT GREEN®

Built Green Canada offers builder and supporting members the means to affordably participate in our programs, differentiate themselves in the marketplace, stay ahead of building code changes, show leadership, and pass along the benefits of a BUILT GREEN® home to their customers. Our programs are substantially less to participate in financially and are easier to administer than many other programs, offering four levels of certification, which means the builder can work with the consumer to customize their home, based on budgets and priorities. 

“We are now looked at as an industry leader in the Lower Mainland and have a line-up of clients looking at us to build their homes. I feel a lot of that is due to the BUILT GREEN® program and what we have learned about performance construction from it.” David Adair, Partner, Blackfish Homes


Affordability is key—for the builder and for the homeowner. As compared to other prominent programs, Built Green’s costs to participate are minimal. And the pay-off of gaining a competitive edge, showing leadership, and staying ahead of government-imposed regulation far outweighs the financial expense. 

As an industry, we need to do everything they can to make the dream of homeownership a reality. It is increasingly important that builders offer affordability to their customers—a BUILT GREEN® home saves the homeowner money in the short-term and the long-term. Nothing speaks more than the bottom line to your customer and to you as a builder. And as for the affordability of our programs, often new builder members are surprised at just how many of the requirements for a BUILT GREEN® certification they’re already doing: affordability for the builder and affordability for the customer.

Consumers who purchase a BUILT GREEN® certified home will benefit from an increase in market and resale value. Canadian Home Builders Association’s recent research has shown homes with green certification sell for close to 10% more on average than homes without green certification. It’s always good to sell a home that requires little or no renovation. A prospective buyer may reduce the asking price of your home by more than the cost of a needed renovation, just to be sure. Energy efficiency is always in fashion, and your potential buyers will appreciate the utility savings your home offers. Further, there are many jurisdictions in Canada where an energy assessment is necessary before a home is sold—saving the homeowner approximately $300 - $500, depending on location.

Staying ahead of building code changes: your competitive advantage

Our programs complement the new energy requirement of the code (9.36) and give builders a leading edge. BUILT GREEN® programs address energy requirements and go beyond energy efficiency to include the preservation of natural resources, reduction of pollution, ventilation and air quality, and the improvement of home durability—giving our builders a competitive advantage. This is important, as the increase in energy requirements will put builders on a more even playing field with their competitors. 


A builder can spend the same money, be code compliant, and affordably participate in our program. As builders increase their green building requirements, costs to build a home will escalate. Homebuilders will now have a choice as to how they achieve the requirement: prescriptive (do this/do that) or performance (EnerGuide). For builders participating in the BUILT GREEN® program, using the performance path, they know how to take those same dollars that would be used on the prescriptive path and get a better result for the home buyer. The energy efficiency in the BUILT GREEN® program is what requires some investment; many of the rest of the program’s measures are cost neutral or even save money.

Certification is important: increase your credibility

BUILT GREEN® homes are third-party certified and include a two-in-one—an EnerGuide label and a BUILT GREEN® seal. This certification recognizes the authenticity of the home and offers credibility, as builders are able to offer their customers a detailed report and a checklist, showing which products were used in their home's construction. This gives the homeowner a reference for the maintenance of their home and allows them peace of mind on home performance expectations associated with the certification. In the residential building industry, homebuyers increasingly are looking for sustainably built, certified homes—the 2017 Canadian Home Buyer Preference National Study shows that 63 per cent of homeowners say a high performance home is a ‘must have.’ This study was conducted and produced by Avid Ratings Canada, in partnership with the Canadian Home Builders’ Association. 


And certification offers you, as the builder, bragging rights—proudly display the certification of your home by investing in a BUILT GREEN® plaque that appears on the outside of the home or on the sidewalk. Plaques can be ordered through the BUILT GREEN® office.


Increased durability and quality are benefits of a BUILT GREEN® home: fewer fix-it call-backs, fewer warranty issues, and client satisfaction that pays off in reputation and sales. A BUILT GREEN® certified home means your homeowners will require fewer renovations and will save homeowners money on utility bills due to higher efficiency (for more details, have a look at our Living Green page). One of the most overlooked aspects of a sustainably built home is durability. The new homes built today will last for at least 100 years. We want to ensure that we aren’t building homes that need substantial renovation every five years. While renovating is costly, there is also an adverse effect on the environment in terms of waste generated & energy consumed in the process. BUILT GREEN® homes can feature a wide variety of durable features. These can range from engineered lumber that resists warping, to extremely durable exterior features such as 30 year shingles. Your BUILT GREEN® builder will provide you all the details on what will be featured in your home.

Benefits for your customers

Building a BUILT GREEN® certified home gives you another competitive advantage—you’re able to pass along the benefits of a BUILT GREEN® home to the homebuyers--a healthier, more durable home with a lower environmental impact, as well as the ability to choose which green features they want. Further, BUILT GREEN® homes are affordable with a reduction in monthly operating costs, rebates, and more.